CASE STUDY Parker Hotels Improving rate parity and engaging guests with TripteaseParker New York has always had a strong sense of individuality. With its sister property Parker Palm Springs, the hotel eschews generic brand standards in favor of an independent spirit and a tangible relationship with its surroundings. “We pride ourselves on being really indicative of the geographical location we’re in,” General Manager Sylvie Fayolle tells us. “If you’re staying with us, you’re staying in New York City, not in a generic branded hotel where everything looks the same.” The hotels are newly affiliated with Leading Hotels of the World after parting with Le Méridien in January 2018. Looking for a direct booking solution as unique as they were, the team at Parker Hotels were excited to hear of

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