UiPath achieved significant growth by securing 30+ new key accounts in six months, despite facing challenges in extending its automation solutions to new divisions due to organizational silos and the need for engagement with senior executives. They adopted a new ABM approach focusing on a scalable process rather than direct engagement. The solution involved a HUT 3-led strategy with workshops, developing account intelligence using AI tools, and creating personalized ABM messaging playbooks. This approach was supported by developing engaging online portals for each account and ensuring post-launch improvement. The methodology allowed for quick addition of new accounts into the program, simplifying one-to-one ABM and driving engagement across global accounts.

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