AccorHotels Hosts Digital Transformation Improved customer experience, and faster, easier, simpler integration CHALLENGE In 2014, AccorHotels began its €225 million digital transformation. “We were struggling with a best-of-breed IT environment made up of many developments, all of which were integrated with strong dependencies,” explains Chief Technology and Innovation Officer Eric Wyttynck. “The difficulties in bringing together Oracle and Salesforce applications illustrated the limitations of point-to-point integrations. We had to free ourselves. “To support development of new services, and deal with the growth in transaction volumes, IT needed to deal with four issues: simplification of both our technical architecture and the ergonomics of our services; openness of our servi

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