TIBCO Success Story: Cosentino Founded more than 40 years ago in Cantoria, Almeria, Spain, the family-owned Cosentino Group got its start mining the hills for marble and granite and selling the unfinished slabs to stonemasons in southern Europe. It has since made myriad strides to digital innovation. The family business began to grow when the demand for high- end kitchens and baths went global—and along with market growth came consumer engagement. People wanted the option to visit stores where they could envision their ideal homes, view surface options, and engage directly with suppliers. They wanted fast product availability and virtual reality showrooms. For Cosentino, this meant complete business reinvention. Fortunately, it had made a series of decisions that proved vision

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