Case Study

AccorHotels digitizes hospitality.

AccorHotels digitizes hospitality.

Pages 3 Pages

Adobe Customer Story AccorHotels digitizes hospitality. Global hotelier welcomes customers with excellent service and technology innovation. “Adobe Campaign enables AccorHotels to deliver the perfect message to any customer at exactly the right moment.” Romain Roulleau, Senior Vice President, E-commerce and Digital Services, AccorHotels RESULTS SOLUTION Adobe Marketing Cloud including the Adobe Campaign solution Supports MOBILE-FIRST contact strategy Targets offers using unique CUSTOMER PROFILES Personalizes REAL-TIME communications Experimenting with PAPERLESS guest engagementAdobe Customer Story Rising above the noise When AccorHotels opened the first Novotel in Lille Lesquin, France in 1967, the hotelier was a master of customer relationships, a focus the company maintains to this d

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