How a Targeted Marketing Plan Increased One Association’s Education Revenue by 32%
How a Targeted Marketing Plan Increased One Association’s Education Revenue by 32%
3 Pageswww.higherlogic.com © Higher Logic. All Rights Reserved CASE STUDY: The Transportation Intermediaries Association (TIA) How a Targeted Marketing Plan Increased One Association’s Education Revenue by 32% Problem TIA struggled with big picture promotional emails that listed all their education programs in a single newsletter. Generic subject lines limited engagement and email format buried many items, making it so many offers didn’t reach their audience. Solution TIA overhauled their communication strategy and used Higher Logic’s Marketing Automation platform to create a more targeted approach to promoting their educational courses. Now they use specific subject lines and target audiences to receive information on just one course at a time. Benefits TIA’s targeted education emails in
