A wholesale distributor of plumbing supplies launched a points-based loyalty program to grow its water heater business amid supply chain challenges. Contractors earned points for purchases and received double points for exceeding personalized goals. The program included audience segmentation, targeted marketing, and a branded digital platform. It achieved a 37% sales increase, added 3,000 units sold (a 20% year-over-year gain), and generated \$6.9 million in new business. With 65% contractor enrollment and full funding through vendor Co-Op and MDF, the initiative successfully boosted market share and customer loyalty.

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