A multinational IT consulting firm launched a gamified incentivized learning program to educate its global distributor network, drive sales, and capture mindshare. The “Learn and Earn” and “Sell and Earn” modules awarded points for training and sales, while regional games like cricket, ping pong, and soccer increased engagement. Learning content was localized in multiple languages to support global participation. The program surpassed its goal of 9,700 participants by over 10%, drove $78 million in revenue, and resulted in 195,000 completed learning modules—an 11% year-over-year increase.

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