A national plumbing manufacturer improved market presence and contractor engagement through a six-month promotional sweepstakes campaign. Designed to enhance brand awareness and gather end-user insights, the program offered monthly prizes and a grand prize Harley Davidson motorcycle. It was promoted via email, print, and ads through distributor networks. The campaign achieved a 100% email open rate and collected profiling data from over 2,700 new users. The initiative successfully bridged the gap to end-users, strengthened communication, and aligned sales and marketing efforts.

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