A TOP GLOBAL HOTEL CHAIN DEPLOYS ANALYTICS TO ENHANCE REVENUES BY USD 20 MILLION A top global hotel chain aimed to strengthen its loyalty program by developing impactful marketing campaigns and promotional offers. WNS deployed two proprietary analytics models – the ‘Lift’ and the ‘Success’ model to identify the client's most profitable guest segments, and optimize its marketing efforts. WNS' solution enabled the hotel chain to enhance its revenues by USD 20 Million and increase member registrations by 17 percent. CASE STUDY TRAVEL & LEISURE N S W Extending Your EnterpriseA TOP GLOBAL HOTEL CHAIN DEPLOYS ANALYTICS TO ENHANCE REVENUES BY USD 20 MILLION The Client One of the world's top hotel chains with a multitude of properties, operating under separate brands. Business Ob

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