A TOP GLOBAL HOTEL CHAIN AT WORK INCREASES CAMPAIGN EFFECTIVENESS WITH THE 'RIGHT' ANALYTICS A top global hotel chain had launched a multi-channel marketing campaign and was looking for solutions to measure campaign effectiveness. WNS designed an analytics-driven reporting framework to help the hotel chain track campaign performance and quantify the incremental revenue generated by the campaign. Insights from the sophisticated reports and dashboards enabled the hotel chain to make critical marketing decisions in the future. CASE STUDY TRAVEL & LEISURE NS W Extending Your EnterpriseA TOP GLOBAL HOTEL CHAIN AT WORK INCREASES CAMPAIGN EFFECTIVENESS WITH THE 'RIGHT' ANALYTICS The Client A top global multi-brand hotel chain. The Business Need The hotel chain had launched a mu

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