A new all-natural product line required packaging that resonated with pet health and environmentally conscience consumers.
A new all-natural product line required packaging that resonated with pet health and environmentally conscience consumers.
1 Pages©2016 BrandDirections. All rights protected and reserved. A Woman-Owned Business Enterprise CaseStudy | Kaytee ® Products | Nature’s Benefits ® Pet Diets – Package Design 333 North Commercial Street, Suite 200, Neenah, WI 54956 | 920.725.4848 | brand-directions.com SCOPE OF WORK Brand Architecture Name Development Package Design Design Adaptation Line Extensions Final Art Production A Natural Solution Challenge KAYTEE ® (a division of Central Garden and Pet) provides wild bird food, feeders and other products to help customers connect to nature. The company introduced its newest product line, Nature’s BENEFITS ® an all-natural food for pet birds and small animals and needed packaging that would convey both pet health and environmental benefits. Think Leverage th
