Pet Allergy Product Boosts Communication with Consumers Many people consider their dogs and cats to be an extension of their families, and love them despite the sneezing, itchy eyes and runny noses associated with allergies to pet dander. Because of this love, many allergy sufferers refuse to give up their pets, even on the advice of an allergist. That’s where Allerpet comes in. The company makes non-toxic solutions—applied to pet fur with a damp cloth— that remove animal dander and other allergens that hitchhike in with pets, making it possible for owners to live comfortably with their furry friends. Allerpet discovered that today’s sophisticated shoppers increasingly want additional information before making a decision, and in the case of pet owners, even more so, because of the emotiona

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