Case Study
A new product line required a package design that would help promote human and pet interaction
CaseStudy | Kaytee ® Products | Awesome Blends TM Pet Treats – Package Design 333 North Commercial Street, Suite 200, Neenah, WI 54956 | 920.725.4848 | brand-directions.com ©2016 BrandDirections. All rights protected and reserved. A Woman-Owned Business Enterprise SCOPE OF WORK Product Naming Packaging Design Line Extensions Packaging Production Making A Connection Challenge KAYTEE ® (a division of Central Garden and Pet) provides wild bird food, feeders and other products to help customers connect to nature. The company needed packaging design for a newly developed line of wholesome snack blends geared toward hand feeding, in response to research that showed how this activity promotes bonding between people and pets. Think Develop distinctive designs that appeal