A design was needed for a new line of pickles that would appeal to ingredient-conscious consumers
A design was needed for a new line of pickles that would appeal to ingredient-conscious consumers
1 Pages©2016 BrandDirections. All rights protected and reserved. A Woman-Owned Business Enterprise CaseStudy | Kraft Heinz | Claussen Pickles – Brand Packaging 333 North Commercial Street, Suite 200, Neenah, WI 54956 | 920.725.4848 | brand-directions.com SCOPE OF WORK Marketplace Research Brand Development Label Design Line Extension Packaging Production Off The Vine A design was needed for a new line of pickles that would appeal to ingredient-conscious consumers. Challenge Claussen Pickles Company is a subsidiary of the Kraft Heinz Company. Like many other brands, Claussen pickles are uncooked, and are typically found in the refrigerated section of grocery stores. They are known for their superior “crunch”. When a large retailer approached Kraft Heinz with the opportu
