Auto: League Sponsorship Activation Our Client With the goal of invigorating a valuable college football audience, an American auto industry leader partnered with InStadium to increase the reach and awareness of its BCS/College Football sponsorship. Our Solution InStadium's live sports fan engagement platform provided our client with the dynamic media assets and network of venues to connect with hundreds of thousands of fans in stadiums across the country, amplifying their brand among a coveted consumer group. With InStadium's attention-grabbing audio and brilliant video engagement, our client was empowered to plug in to the fervor of fans on site. College football audiences—proven to be powerful brand “influentials”—were prompted by an arena-filling call to action, drawn in by a Jumbotron

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