A prominent CPG brand, engaged InStadium to build awareness and purchase intent for their product by supporting their College Football “TailgateTour.”
A prominent CPG brand, engaged InStadium to build awareness and purchase intent for their product by supporting their College Football “TailgateTour.”
2 PagesCPG: Media Plan Extension Our Client Our client, a prominent CPG brand, engaged InStadium to build awareness and purchase intent for their product by supporting their College Football “Tailgate Tour. ” The campaign was expanded by engaging fans on mobile during key games and continuing the conversation in the weeks following. Our Solution Using InStadium’s network of geo-fenced college football stadiums to serve mobile ads to deliver brand messages on game day and in the weeks following was a turnkey activation. Three different static ad types were used and tested throughout the campaign and a total of 12 college football stadiums over 13 games were utilized to serve the mobile ads.InStadium Program Geo-fenced, targeted mobile in-game and postgame advertising Our Results Over 6.7 million
