8 Diff er ent T ype s o f Shopper s8 s hopper t ype s and ho w t o e ff e c t iv ely mark e t t o t hem R e t ail s t or e s ar e cus t omer -c entric bus ine s s e s . Kno wing y our c ons umer is e s s ential f or building a s uc c e s s ful r e t ail ent erpris e . Ev er y one s hop s diff er ently , has diff er ent prioritie s , and mak e s pur chas ing decis ions bas ed on their o wn crit eria. S ome s hopper s ar e c oupon enthus ias t s who lo v e t o bag a gr eat deal. S ome ar e influenc ed b y s ocial media and mak e pur chas e s bas ed on what the y s ee online . W hen it c ome s t o big- tick e t buy s , man y s hopper s lik e t o r e s ear ch and c ompar e pric e s and f eatur e s . W hile s ome mak e snap s hopping decis ions , o ther s s eek de t ails earlier

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