Digital Growth Guide forToday’s marketer’s 6 main challenges and KPIs Meet the flight shoppers...by personality type Challenge 1: Delivering personalized experiences—without hitting IT roadblocks Shortening the flight-booking lifecycle by speeding up the path to purchase Improving the upsell—driving ancillary revenue to fuel overall business growth Preventing browser abandonment Reducing customer acquisition costs (CAC) and optimizing return on advertising spend (ROAS) while increasing customer conversions Attracting high-value customers in a competitive marketplace—without driving up advertising costs Chapter 2: Increasing session to booking ratio, conversions, load factor, and overall revenue Chapter 3: Increasing ancillary sales and Revenue Per Available Seat Mile (RASM) Decr

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