533% INCREASE IN LEADS GENERA TED CASE STUDY©2018 Seer Interactive • p2 OVERVIEW • INDUSTRY: Business Communications • CHALLENGE: Increase lead conversion rate on PPC landing pages that were under-performing. • SERVICES: Analytics & PPC • STRA TEGY: Use scroll tracking and user data to inform testing recommendations that addressed the core problems on the page. • RESULTS: - 533% increase in lead form completions - 150% increase in lead conversion rate - 12x the CTA clicksThe Challenge Analytics identified under-performing PPC landing pages with lower than expected conversion rates. There was an appetite to optimize and update UX to increase leads on these landing pages, but Seer and the client wanted deeper insights into the way users were behaving on the site to i

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