70% INCREASE IN PPC CONVERSION RA TE CASE STUDYOVERVIEW ©2017 Seer Interactive • p2 • CLIENT: Baptist Health/Milestone Wellness Center • INDUSTRY: Healthcare & Fitness • SERVICES: CRO, Design, PPC • RESULTS: 70% increase in PPC conversion rateThe Challenge Baptist Health/Milestone Wellness Center is a full-service fitness facility with a reputation for excellence. Milestone teamed up with Seer to tackle this challenge: Can we increase awareness of and signups for Milestone’s free trial program in order to get users exposure to the value of a Milestone membership? We started with new Paid Search campaigns, driving users to legacy free trial landing pages. These campaigns were not performing up to par, and we identified that the older, un-optimized landing pages we

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