BACKGROUND SessionCam is a feature-rich solution aimed at brands seeking a better understanding of customer activity on their website. The solution records and replays precise activity by each website visitor; every scroll, mouse click, mobile touch screen pinch and zoom, and data entered. This allows SessionCam’s customers, such as John Lewis and Sky, to gain a better understanding of user behaviour in order to improve usability and increase conversion rates. CHALLENGES SessionCam’s CTO, Richard Churchill, wanted to enhance SessionCam’s visibility of behaviour and activity that took place specifically on mobile and tablet devices. To do this, SessionCam needed to increase its filtering capability to efficiently decipher device characteristics and play back these findings as part of

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