| CASE STUDY | 51DEGREES HELPS WIGGLE INCREASE MOBILE BROWSING SESSIONS BY 220% AND BOOST CONVERSION RATES BY 33% BACKGROUND Wiggle is the UK’s number one online cycle shop and one of the top five most popular online sports shops. Earlier this year Wiggle rolled out a redesigned brand identity as part of its plan for further international expansion and growth and is expecting to see results from the redesign through increased traffic and sales over coming months. CHALLENGES Wiggle is motivated to remain miles ahead of its competitors which presents a continuous challenge - mainly because the way in which today’s consumers interact with the internet is evolving. A key goal for Wiggle is to ensure that wiggle.com not only represents the brand, but also delivers a consistently fast a

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