OpenText switch device detection to 51Degrees Taking digital marketing beyond Responsive Web Design
OpenText switch device detection to 51Degrees Taking digital marketing beyond Responsive Web Design
3 Pageswww.51degrees.com www.opentext OpenText TeamSite is a leading Web Content Management (WCM) system with annual revenues of $2.8 billion Summary OpenText realised early that when it comes to web conversion rate, Responsive Web Design (RWD) is not a complete multi device solution. Device detection is needed to provide granular analytics, previewing and targeted optimisation. In 2018 a decision was taken to replace a legacy device detection solution, leading to a review of vendors and the selection of 51Degrees. This case study explains the challenges faced and outlines why 51Degrees was selected and the outcomes achieved after nearly one year of operation. Background As a premium Web Content Management platform, recognised as a leader in Gartner’s 2018 Magic Quadrant, OpenText
