Case Study

50% Jump in Connection Rates with Intent Data Sales Plays”

50% Jump in Connection Rates with Intent Data Sales Plays”

Pages 5 Pages

“ “Being that we have a pretty niche product, we used ZoomInfo before and it wasn’t terrible, but it didn’t give us, I think, the granularity that SalesIntel does.” SUCCESS STORY 50% Jump in Connection Rates with Intent Data Sales Plays” We interviewed CDYNE’s Senior Vice President for Sales, Gregory E. Corbett, to get a sense of how SalesIntel’s B2B intent and contact data helped CDYNE improve its prospecting, connection rates, opportunity creation, and revenue. CDYNE’s Data Challenges CDYNE oers a highly niche product and mainly serves software companies that sell their software to any number of verticals, but also very specific ones. Corbett mentioned, “Most of them [CDYNE’s clients] have any number of software that sell into very specific verticals.” CDYNE was looking

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