Case Study
Combining Intent Data with Company “Fit” for Better Qualified Leads and Higher Conversion Rates
WHITEPAPER Combining Intent Data with Company “Fit” for Better Qualified Leads and Higher Conversion Rates02 Introduction ............................................................................................................................................................... 03-04 What Is Intent Data; Where Does It Come From; and Why Is It so Important? .............................................. 05-07 What Are the Benefits of Intent Data? ................................................................................................................... 08-09 Qualified, Sales-Ready Leads = Intent Data + “Fit” .............................................................................................. 10-12 Conclusion ........................................................