The book "Plan to Win" advocates for a shift to active planning in response to the fast-paced, complex business environment. Static planning, characterized by its top-down, slow, and limited approach, fails to keep pace with today's dynamic market conditions. The book introduces active planning as a new model for business agility, emphasizing collaboration, continuous updating, and comprehensive consideration of all aspects of the business. It outlines the importance of integrating finance, sales operations, workforce, and project planning with the broader corporate strategy, facilitated by technology and a culture of participation and flexibility.

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