What do Barbie, lipstick and beer have in common? The makers of Barbie, a global top 10 beauty brand and one of the largest breweries in the world use Treasure Data as their Customer Data Platform. With brand values in the billions, it doesn’t matter that their target customers are di?erent ages and genders. They all want the same thing: Customer loyalty in a highly competitive market. “Get closer than ever to your customers. So close that yo

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