Objective When a 60-year-old Indian cosmetics brand ranked #1 among its peers and in the overall top of 50 of India’s most trusted brands wanted to increase market share, improve call quality and customer satisfaction, and increase engagement with salon franchisees, they contacted HGS to provide support and data. The client, part of one of the world’s largest consumer packaged goods (CPG) and personal care conglomerates, prides itself in pro

Join for free to read