AEG Presents, a major live event promoter, faced challenges in creating reliable fan profiles due to fragmented and disconnected customer data across multiple tools and channels. To address this, they turned to Lytics' Customer Data Platform (CDP), which helped unify data from internal and external sources to create accurate fan profiles. This allowed AEG to deliver personalized concert recommendations at scale, targeting the right audience more efficiently and reducing costs. By using machine learning for automated personalization, AEG saw a 30-40% improvement in email launch times and an 80% reduction in campaign execution time. The result was increased relevance in marketing, more efficient ad spend, and stronger fan loyalty.

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