The article explains that sales KPIs are measurable metrics tied directly to business goals that help sales teams assess performance and guide action. It outlines over 20 key KPIs across activity (e.g., new leads, email open and response rates, calls-to-meeting ratios), pipeline health (like conversion rates, deal win rate, pipeline coverage, average deal size, sales cycle length, and pipeline velocity), revenue indicators (such as MRR, CAC, and lifetime value), customer and retention measures (like NPS, churn rate, and buyer sentiment), and rep performance metrics (quota attainment and ramp time). It emphasizes choosing a focused set of KPIs aligned with goals, tracking them at appropriate cadences (daily for activity, weekly for pipeline, monthly for revenue), and using unified dashboard

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