The Zendesk article defines sales KPIs as specific metrics used to evaluate sales performance and progress toward business goals, emphasizing that the most effective KPIs align with a company’s objectives and industry context. It explains that KPIs help teams set achievable targets, monitor productivity, and make data-driven decisions. The article breaks down examples of KPIs by role, including business development metrics such as activity levels, opportunities created, proposals sent, deals won, and client acquisition rates; executive KPIs like sales volume by location, competitor pricing, employee satisfaction, customer lifetime value, and client engagement; support-focused KPIs like meeting acceptance, follow-up percentage, reply rates, and win/loss ratios; and CRM-linked indicators inc

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