BCG’s white paper argues that employee joy is essential to unlocking the full value of generative AI. While most GenAI efforts focus solely on productivity, ignoring human impact leads to resistance, retention issues, and missed opportunities. The paper introduces the ADORE framework—Aim, Document, Optimize, Redesign, Establish—to reimagine workflows by reducing toil and increasing fulfillment. GenAI can automate low-joy tasks and enhance individual development through personalized coaching. When implemented thoughtfully, GenAI boosts efficiency and satisfaction, turning employee joy into a strategic advantage for long-term transformation.

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