Generative AI (GenAI) could significantly enhance B2B sales productivity and effectiveness by assisting sales reps with digital personas like sales assistants, data scientists, personal marketers, and coaches. These tools can help manage data, optimize email personalization, and provide actionable insights, transforming sales processes by enhancing customer relationship management and targeting cross-selling opportunities. Sales leaders should integrate GenAI thoughtfully, treating it as part of the team, and focusing on big-picture benefits rather than just efficiency to realize its full potential.

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