The report, based on input from 300 executives and KPMG advisors, explores the practical implications of generative AI beyond the hype. It highlights that 77% of executives anticipate significant impacts from generative AI, with 71% planning implementation within two years. While offering productivity and competitiveness opportunities, concerns around cost, talent shortages, and unclear applications persist. IT/tech and operations are seen as primary adoption areas, but cybersecurity, data privacy, and compliance remain concerns. The report stresses the need for careful planning and risk management to unlock generative AI's potential while addressing challenges like talent acquisition, cost control, and ethics.

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