Telco companies need a Customer Data Platform (CDP) like Zeotap to unify vast, fragmented customer data from multiple sources—web, mobile, cable, CRM, and more—into a single, actionable customer profile. This enables personalized marketing, reduces wasted ad spend by suppressing existing customers from acquisition campaigns, and improves targeting accuracy. Zeotap’s CDP empowers marketing teams to work independently from IT, accelerates time to value with easy deployment, and ensures compliance with strict privacy regulations. Notably, Virgin Media O2 saved £1 million in advertising costs and increased conversion rates by leveraging Zeotap’s platform to optimize customer segmentation and campaign efficiency.

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