Zeotap’s Omni-Channel Personalisation Powered by Customer Data Platforms highlights how personalization has evolved from simple name usage to delivering highly tailored customer experiences based on unified, detailed consumer data. The guide explains that effective personalization depends on integrating data from multiple sources to create a single customer view, enabling relevant interactions across channels. Zeotap’s CDP accelerates this process by providing advanced identity resolution, real-time data activation, and compliance with privacy regulations. This empowers brands to drive engagement, loyalty, and revenue through seamless, data-driven personalization strategies across all touchpoints.

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