Zeotap’s Enterprise Marketer’s Guide to Customer Data Platforms explains how a CDP unifies complex, multi-channel customer journeys into a single, actionable customer view. It highlights that modern CDPs like Zeotap’s enable marketers to create AI-driven, machine-learned audience segments without needing data science expertise, improving targeting and reducing wasted spend. The guide stresses the importance of rigorous privacy and security compliance, noting Zeotap’s certifications (ISO 27001, GDPR) and privacy-first design tailored for European markets. Zeotap’s platform offers seamless integration, real-time data activation, and intuitive tools that empower marketers to orchestrate personalized omnichannel campaigns, driving measurable business outcomes quickly and securely.

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