Retailers need a Customer Data Platform (CDP) like Zeotap to unify fragmented customer data from multiple sources—online, offline, CRM, mobile, and more—into a comprehensive 360-degree customer view. Zeotap’s CDP enables retailers to segment audiences precisely, deliver personalized omnichannel experiences, and optimize marketing spend while ensuring data privacy and GDPR compliance. Its AI-driven insights and patented identity stitching improve targeting accuracy, helping retailers adapt to shifting consumer behaviors, increase customer loyalty, and drive growth in a competitive retail landscape shaped by digital transformation and evolving market trends.

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