Unlocking Omni-channel With Unified Customer Identity A CTO’s guide to omni-channel 2 3 5 5 7 8 8 8 9 9 10 11 12 12 Introduction The current state of customer experience management A look at common approaches for unifying customer data Unleashing the power of CIAM Improved data protection and frictionless security Unified customer view across silos Single point for seamless access and profile management Consent management and regulatory compliance Common identity layer for differentiated experiences How Okta’s industry-leading CIAM solution can help MGM turns to identity management as the cornerstone of an inspiring guest experience Conclusion About Okta IndexA CTO’s guide to omni-channel 3 In the current era of instant consumer gratification, business-to-consumer (B2C) brands are jostli

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