Whitepaper June 2022 Okta Inc. 100 First Street San Francisco, CA 94105 info@okta.com 1-888-722-7871 A Comprehensive Guide for Your Customer Identity Maturity JourneyWhitepaper A Comprehensive Guide for Your Customer Identity Maturity Journey 2 State of modern identity Several recent converging trends have made identity and access management (IAM) both a necessity and a ubiquitous enabler for any modern business. More and more companies are moving towards distributed, dynamic workforce models to reach and retain top talent, while increasingly delivering their products and services digitally in search of market growth. To stay competitive and deliver the secure, seamless user experiences demanded by today’s online- first world, businesses of all sizes are exploring the value of m

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