How to Use Data and Artificial Intelligence to Reimagine Sales Growth For B2B companies to compete and win, executives must have a means to tie their strategies to how sales teams engage with customers through each interaction. Yet companies lack a systematic, scalable way to do so. If the company strategy is to increase profitability and revenue, how should that impact prices and sales decisions across various customer types, multiple channels, agreements, regions, products, and much more? How should those actions change to meet P&L goals as costs change, demand spikes or plummets, volume growth stagnates, or new competitors sneak in?

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