Customer Story Translating Performance into ActionMeet Digital Business Lab Complex and precise performance data required to identify and evaluate influencers INFINITI, the luxury vehicle division of Japanese automaker Nissan, had approached Digital Business Lab (DBL) for their Taiwan Instagram account launch campaign. Having already worked with DBL on several APAC influencer campaigns, INFINITI wanted to further explore different formats of influencer marketing in Taiwan for their Instagram account launch. DBL was challenged to activate various sub-campaigns that involved influencer operation, where each sub-campaign had its own specific requirements for influencer profiles. The targeted profiles had to meet a performance criteria in terms of reach and engagement, while

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