Following a product’s loss of exclusivity, a pharma firm used IQVIA’s OneKey database and omnichannel outreach to sustain brand presence. Over 60 days, a coordinated effort engaged 2,700 HCPs and pharmacists via phone, email, and PSP kits. Awareness rose, with 56% of pharmacists and 40% of physicians confirming message recall, and 35% requesting support kits. The program maintained visibility during a vulnerable lifecycle stage, demonstrating how integrated channels protect market share. Results proved omnichannel campaigns can deliver measurable awareness and support transition to new engagement models.

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