Introduction If you’re responsible for bringing new hires onto your sales team, you won’t be surprised to learn that recruiting and hiring strong sales talent is the #1 challenge identified by sales and enablement leaders today. You already know it’s exceedingly difficult to attract top sales talent, identify which candidates are the right fit, and then convince the best candidate to accept your offer. You’re also aware that a mistake made in this process is of high consequence. Bad hires. Underperformers. Poor fit. High turnover. All of these have a negative impact on the entire team, as well as sales results.

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