The Digital Experience Maturity Model helps organizations assess and improve their capabilities across four pillars: strategic alignment, organizational readiness, operational readiness, and technology readiness. It defines three stages—Crawl, Walk, Run—guiding teams from foundational alignment and fragmented tech stacks to fully integrated systems and data-driven cultures. At maturity, teams share a unified vision, harness automation, act on real-time insights, and maintain cohesive governance. The model encourages continuous evaluation to close gaps, scale digital impact, and evolve experiences that drive business growth and customer value.

Join for free to read