CheckMarket's "Ultimate Guide to Net Promoter Score (NPS)" emphasizes NPS as a vital metric for assessing customer experience (CX) and competitive positioning. NPS measures customer loyalty by asking how likely they are to recommend your brand, categorizing them as promoters, passives, or detractors. The guide outlines a four-step process to improve NPS: establish a baseline, close the feedback loop, regularly track your score, and focus on feedback from detractors and promoters. Higher NPS scores correlate with increased customer loyalty and business growth, making NPS a key indicator of success.

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