Retailers are facing high frontline attrition, with over half of the workforce considering leaving their jobs. Key reasons include a lack of flexibility, career development, health and well-being support, and meaningful work. Flexibility, such as predictable schedules and the ability to choose shifts, is the top driver of retention, even more than compensation. To address this, retailers must offer tailored employee value propositions, invest in strong managers, and simplify tasks. Focusing on these areas can help retailers retain staff and improve performance​.

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