In response to the "Great Attrition" and labor shortages, credit unions are focusing on three key approaches to attract and retain talent: leveraging their mission of "people helping people," providing growth opportunities, and fostering a strong company culture. Many credit unions, like Azura and Call Federal, emphasize employee well-being, flexibility, and meaningful work. They also rely on employee referrals for recruiting and have shifted marketing resources to attract new talent. Furthermore, offering development opportunities and aligning staff with the credit union's service-oriented culture has been effective in retaining employees. These strategies help credit unions create a supportive, engaged workforce, essential for overcoming the challenges of a competitive labor market.

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