To build and retain a strong frontline workforce in 2024, retailers need to address key factors driving attrition: lack of career development, uncompetitive compensation, and uninspiring leadership. Retailers must offer clear career paths, competitive wages, and strong managerial support. Flexibility in scheduling and work-life balance also play a crucial role in retention. Investing in frontline managers is vital, as they influence employee satisfaction and performance. Technology, like AI, can streamline mundane tasks, allowing workers to focus on more meaningful, customer-facing activities, improving both employee and customer experiences.

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